Blog 7: Retailing

A second topic that was discussed in my marketing class this week was about retailing. Retailing is basically everything that goes into the sale of a product or service. We all get tired of telemarketers invading our right to privacy on a daily basis. They even call our cell phones now trying to do their job in selling a product or service that we don't neccessarily need. But how different are they from the sales associate working at Dillards? Doesn't his job have the same entities as the salesman on the phone?Most people know what retailing is, but can't distinguish the different types and levels of retailing. When the holidays or family birthdays come around, I usually find myself going online to do my shopping. The benefits of going online as opposed to going to a department store are that I can do it all from home without having to waste gas and fighting the crowd. Plus I can have all my gifts shipped directly to their homes. Some online retailers will even offer to wrap the gift and have it delivered at a specific time when you know the person will be home. There are other types of retailers that make up the business market. Supermarkets which sell mainly groceries and other food items, department stores which sell a variety of items from clothes to furniture, and the local convenience store which sells the bare essentials. Retailing is as much of marketing as marketing is a part of retailing.