Blog 4: Business Marketing

In modern day America, it is hard to make a product that wil fulfill a majority of the population's needs. Many businesses find themselves struggling to develop a concept that will make their business a profitable one. They might find themselves making a strategic partnership in order to draw customers into their business. Companies work together as if human, providing essential attributes that other ompanies can benefit from as well. If one company has a service or product that will benefit in marketing for another company, the two companies will combine marketing forces in hopes that it will provied a gain for both sides. I'm sure that you have noticed that any Walmarts that you have shopped at, now have a Mcdonalds just past the entrance. Both Walmart and Mcdonalds use the technique of strategic partnership to benefit one another. Walmart realizes that they attract families to shop in their store, in some cases for hours at a time. Both the kids and parents get tired and hungry, so stopping at the Mcdonalds after the checkout will save them time and give some convenience to shoppers by providing enough space in between the tables for them to place bags and shopping carts. Both companies benefit one another by contributing a particular marketing strategy to draw the customers in. Another example of this marketing method is the relationship between Starbucks and Barnes and Nobles. Strategically placed next to eachother, Starbucks and Barnes and Nobles both know the crowd they attract will be people wanting to lounge around and read while they drink their coffee. A cafe style setup with internet access will make consumers feel more than welcome to stay a little longer and maybe spend a little more money while browsing through the isles of books and literature that Barnes and Nobles provides.