Blog 2: Marketing 101

Marketing, in the business facet, is the process of establishing a relationship between the business and the consumer, and will benefit both parties. Marketing is one of the key aspects for a successful business. With out it consumers would not have precise knowledge of a product and businesses would find it much harder to sell their products and services. We experience marketing all day, everyday, whether we want to or not. TV commercials, billboards, even while listening to the radio, we are directly and indirectly influenced by numerous companies advertising their product. They do this by getting on a personal level with their target market and driving on the benefits of purchasing their product. A lot of companies rely on the word of mouth from previous consumers in order to create their business. In order to do this, the firm must not only sell a product, but a service as well. A good example of this is Midas. When you go there to get an oil change, then don’t just go out there flush your old oil out and put new oil in, they take the time to do the job right. From the moment you walk in the door, you feel as if that person with the uniform on is actually there to help you. Even after the job is done, they follow up by sending a thank you card in the mail and offer a discount on their service the next time you decide to come in. That is how you sell not only the product you are advertising, but you are creating a positive relationship with the customer and sending that consumer out to do some of your advertising for you, without having to pay for it. So the next time you go to sell something on eBay, think about not only the product you are selling, but your service as well.